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Selling Your Home?
Enthusiasm:
If an agent is not enthusiastic about your property - don't instruct them. A positive approach to selling your home is essential if buyers are to be inspired into buying your home.
The Partners:
Choose an agent that is owned and run by property professionals who are interested in your sale, rather than by people who are simply employed to build an empire. Could you get hold of a Director if you needed to? Hudson Moody is run by its Directors, Ben Hudson and Peter Moody. Their contact telephone number is: 01904 650650.
Floorplans:
Good estate agents provide floorplans on their particulars. They are far more helpful and accurate than the flowery descriptions some agents still use, and buyers find them invaluable. Floorplans improve the quality of viewings because they weed out clearly unsuitable purchasers and can motivate those who might otherwise not have viewed your property.
Avoid Virtual Tours:
We choose not to use virtual tours of our clients' property on our website. We do not believe that anyone will buy your property unless they actually step inside and have a look for themselves. Virtual tours can prevent viewings as there appears to be no need for the buyer to physically visit your home. Additionally, virtual tours can make a property look much smaller than it actually is.
Advertising:
Make sure you choose an agent who advertises properties similar to yours in the local press. Chances are that they will already have a large pool of buyers who have enquired about similar homes to yours. However, be wary of the agent who promises to advertise your property every week with a postage stamp size ad! This is simply paying lip-service to you and has very little to do with marketing strategy as it can cheapen your property and lead to over-exposure.
SMS Text Messaging:
Make sure that you appoint an agent who employs the latest technology to ensure that their buyers are offered your property first. One of the reasons for our high viewing rate is that within minutes of taking a property onto our books, details are sent as a text message to all suitable buyers.
Open House:
Open Houses are planned viewing times that, when marketed correctly, often attract large numbers of buyers who might not otherwise have viewed a property. So for maximum exposure, choose an agent who uses the open house method as part of their marketing strategy.
