Hudson Moody
26 October 2021

Selling during the pandemic: Estate Agent Hudson Moody embraces new technology

The use of technology has grown during the pandemic, but, for Hudson Moody, this has been small adjustment to existing tech already in place. Our new website was a direct result of the pandemic as we wanted to give our clients a better user experience and better meet their needs. Virtual tours and videos were implemented to ensure the client remained at the heart of the business and to guarantee their properties continued to be actively marketed during difficult times.  A number of sales were secured during lockdown which were solely reliant on virtual technology. Sellers in York and the surrounding villages felt reassured they could continue to attract buyers despite the stay-at-home restrictions.

Selling during the pandemic: Estate Agent Hudson Moody embraces new technology

Whether it’s on a Zoom, FaceTime, WhatsApp, in a letter or over the phone, the importance of the quality of the service that Hudson Moody were providing to sellers didn’t alter at all. It remains our job to provide relevant, honest information and negotiate the very best price we possibly can for a property. Virtual valuations have been a natural step and Ben Hudson has embraced video conferencing technology to communicate and build trust with his clients. Covid-19 has provided Hudson Moody with the opportunity to explore new ways to create relationships, communicate efficiently and build their reputation and their business.

More than ever, an estate agent's job is to give the best quality advice. Communication is key. Covid-19 has heightened the need for keeping lines of communication open and keeping clients informed: whether this be opening times, Covid compliance protocols or general market news. Confidence is key: a confident client is more likely to proceed with their sale and purchase. Using social media has proved an invaluable tool for engaging with clients and providing much needed reassurance. Our new  website has the facility to book a valuation online, whether this be in person or virtually and our new property file feature allows effortless customer communication in one online platform, for buyers and sellers, landlords and tenants.

 Some things have changed for good: iPads are fired up and ready to go; accompanied viewers are able to show brochures online negating the need to print off and hand out printed material – all outlawed during Covid. Our website is fully reactive ensuring the visitor experience is consistent across all phones, tablets and desktops. What hasn’t changed is the customer experience in which Hudson Moody pride themselves.